Is Primary's new song the sleeper hit of this summer?
Ajusshi introduced me to Primary's newest release, "Don't Be Shy," on Twitter yesterday, and I have been hooked on it since.
The song pairs reggae beats with vocals from AOA's Choa, a combination I previously didn't realize I needed. The song also features IRON, who you might recognize from "Show Me the Money 3" or the pussy-popping anthem of female empowerment that was "Puss."
Listening to "Don't Be Shy" immediately reminded me of Manu Chao, whose "Me Gustas Tu" has been in my head all week because of some nugu group who won't be named. "Don't Be Shy" is the perfect song to chill out to with friends and alcohol. (Or, depending on your preferences, just friends. Or, depending on your situation, just alcohol. Whatevs, I'm not judging. You just do you, baby.)
Most importantly, "Don't Be Shy" proves that Choa can carry a song. It's particularly evident here in which Choa sings all but 25 seconds. And who knew IRON fit so well with reggae? Can we please get a Choa/IRON reggae project group?
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| No? No takers? You know what, fuck you all. ChoIRON is a match made in Heaven. |
The music video elevates the whole experience. It actually creeps me out, too. Sure, Ladies' Code already nailed the creepy, dismembered doll concept in "Hate You," and 2ne1's "It Hurts" gave me skeleton-themed nightmares for weeks because of model Lee Soo Hyuk. But "Don't Be Shy" takes spooky to another level with its "séance sleepover" concept. The video is shot perfectly for this, alternating between sharp, modern production shots and scenes that look like they came from a found-footage VHS tape, circa 1997.
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| How about a kpop remake of "The Craft" starring AOA? Surely, there's gotta be some takers for that. |
Is this the future of kpop? I hope so.
BOTTOM LINE: Choa and a winning MV concept elevate Primary's "Don't Be Shy" above most of this summer's offerings.