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Chocolate Love - marketing 101 for deluded k-pop fans

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 Lately I've been fielding a lot of questions like this:

blogidea10

and this:

blogidea8blogidea9

So for those who wonder:

1.  How much money idols make, and
2.  How much fans and idols alike are being played like suckers by entertainment companies

This blog has the answer, in both short and long form.


Answers in short form first:

1.  Fuck all.
2.  A lot.

Those of you who hate long blog posts, you can now stop reading because you already have your answers.  The rest of this post is for those of you who like my usual rambling style, or for those people who don't believe me and absolutely must insist that I back up my completely-obvious-anyway points with some sort of detail.

Now that I've scared off all the tl;dr-haters, let's talk about k-pop idol contracts first.  Firstly, how fair are they?

When a label agrees to take on an artist, a contract is usually signed between the two parties.  The contract is basically a written agreement that decides how business is going to work between the artist and the label.  It includes things like the profit share, which is how much money per sale the label keeps vs how much the artist gets.  A very small independent label in the west that's feeling generous might split the profits 50/50 with the artist.  Larger western labels usually take about 90% of the profit for themselves and the artist gets 10%... or less.  So why would anyone sign to the major label instead of the independent?  You'd have to be crazy, right?  Well, the major label has a lot more reach - they can get you on the radio, on TV stations, they can do more advertising, fund your expensive touring, etc. because they've got a larger capital base to work from, so even though you're earning less per unit, you have the potential to sell a lot more units and thereby make a larger profit anyway.

However, until those sales are made, how is the artist going to live?  The answer is the "record company advance".  The record company often gives the artist a stack of money upfront (usually a few thousand for a small label, can be up to millions for high-profile A-list western artists), and says "here you go, this is for you to record your album and tour", but this money is not a gift, it's a loan.  The artist now has a debt - money that they owe the record company.  All money that the artist makes from record sales, touring etc goes toward paying off the debt first, before the artist ever sees any profits - they are "in the red" until it's all paid back.  Whenever you hear about some artist getting given a ridiculous shitload of cash, and you wonder what the fuck possessed someone to just hand over a massive wad of money like that to someone who is already rich as fuck, it's because whoever is giving them that money is expecting a return on their investment; they believe that the artist in question will be able to make all that money back, and then some.

What happens if the artist runs out of advance money, because recording their album costs more than they thought it would be, or took longer, or they just have "expensive habits"?  The label won't let them starve - they will generally give them a wage... and that wage is also added onto the loan, so the artist is expected to essentially pay their own wages out of record sales and tours.  And guess what else is also typically added onto the loan?  All the promotional costs.  Those expensive TV ads, the ads on the radio, posters, expenses for an MV, cost of making merchandise, all of this stuff gets thrown on top of the debt, the artist has to make enough money to cover the costs of all that stuff.  But what if the record label keeps doing advertising and MVs and spending money on promoting you at a faster rate than you can pay the money back?  Well, er, um... welcome to how the majority of major label deals work.  By continually keeping you in the promotional loop, a record label can keep you in debt as long as they want - as soon as you're about to break even, "let's do more ads and another MV!" and you've got a rising debt again, just like that.


Now a smart artist when negotiating a contract will insist on a clause where they can veto promotional expenses and set limits on what their label can add onto their debt.  However not many artists are that smart - most of them are young, naive and star-struck and will sign any old bullshit some guy in a suit from a major label telling them they will be a star throws in their face.  So unless the naive artist has an absolute MONSTER hit, they're going to be in debt for the duration of their record company contract, if the record company has their way.  Record companies are very good at spending money, and consider it their duty to spend every last bit of cash on pushing their artist.  The mentality of people who work in this "expenses allocation" side of the business is "if my artist is making a profit, I'm not doing my job".  The artists that get really rich are the small handful who either were savvy enough to negotiate better contract terms, run their own business side of things themselves and/or just made money a ton faster than their label could spend it.  The other ones, the vast majority, are just on that survival wage and see about the same amount of money as they would in an entry-level retail job.... at best.  At the end of the contract term any remaining debt is (usually) waived, but the artist usually didn't see any payout either.  They could have worked behind the counter at a supermarket checkout the whole time and seen similar income.


So that's a typical western scenario.  Now that we've got that out of the way, let's go over to k-pop and factor in what k-pop does differently.  I've never worked with a k-pop label myself, so I of course don't know the exact details of any contract, but just from observing things from the outside, a few basic things are fairly obvious to me as someone with general experience in this area.

Firstly, k-pop entertainment companies don't tend to give artists cash advances so those artists can go spend it on recording/transport/food/hookers/drugs - instead, they keep the artist closely under their wing and advance their artists goods and services instead - the company pays for all the artist's living expenses, and spend years training them and making their product.  They provide accommodation, food, equipment, training from several different tutors, pay utilities, provide clothes, etc etc.  All of this isn't cheap of course.  If the whole "family"-type marketing some of the bigger k-pop labels do has any truth in it, it's probably only in the sense that the label spends money on their in-house artists in a similar fashion to how your parents spend money on you while you're growing up.

 In my town, known as Australia's "murder capital", the most notorious serial killers in the 70s and 80s were called "The Family".
Just putting that out there.

So how much money is involved?  If you've got parents in the close vicinity, go to them right now and ask them how much money they have spent, in total on bringing you up over the last three years.   Then (if they haven't gone into hysterics or post-traumatic stress just from thinking about it) ask them how much extra money they would have had to spend if you also needed specialist private tutors in language, dancing and singing during that time.  Then multiply that total figure by the amount of girls or boys in a typical idol group.  Gosh, suddenly we've got hundreds of thousands of dollars, maybe even millions.  And this is just pre-debut training expenses, we haven't even talked about making any music or videos yet!

So where do you suppose the entertainment company is going to source the money for all this?  You guessed it - the idols' eventual money-making activity.  Existing labels can use previous successful activity to fund it, whereas a new label starting from scratch probably either needs a rich sponsor or a bank loan, but at the end of the day the responsibility to make that money back rests on the members of the new idol group's shoulders, or otherwise the whole business model isn't sustainable.

So what would a k-pop artist's contract look like, compared to a western artist?  Is there any way they could negotiate a deal where they at least get some money?

Doubtful.  Here's why.

Say you're a girl auditioning to be in some new five-member k-pop girl group, and the people running the auditions have trimmed down the selection from 100 girls to about a dozen, including you.  You get called into the office.

The CEO puts some paper and a pen in front of you.  He says "here's a contract - sign this, and we'll put you in our training program and debut you in 3 years time".

You weren't born yesterday, so you read the contract over.  You notice that this contract insists on strict adherence to the label's schedule, you're not allowed to see or contact your family, you have to eat their food, you don't even get a wage, basically it makes you their slave!

"But this contract is unfair!", you protest.

What do you think their reaction will be:

1:  "What would YOU like to see in this contract?  Maybe we can come to an agreement that suits everyone?"

2:

Selection processes for idol groups are extremely competitive, and when you first approach an agency, you're a nobody, so you have no bargaining power.  If there's not much separating you and the other girls who auditioned with you, there's no reason why they would negotiate with you.  If you protest they'll just send you out the door and ask you to hold it open for the next girl to walk through.  Sure, you might be a bit more talented, but so what - that's what the three year training program is for, to compensate for any talent shortfalls.  Another girl might have to train a bit harder, but if they're going to be more co-operative, from the label's point of view it's a better investment to go with someone not as capable but willing to work hard to address any weaknesses.  Less potential problems down the track, and it means the label can sign them with any contract they want.

There's an exception, however.  Where k-pop artists sometimes probably DO get good contracts is once their initial contract expires, and they get to sign a second contract.  If they did well up until this point, they are now a known name which means that they have bargaining power; they can say "okay, we're a known name that can generate revenue, so if you want us to sign this, we insist on terms X, Y and Z" which might mean fairer profit-share, more free time, a better release schedule, or any number of other things.  There's a good chance that Davichi's new contract with CCM doesn't suck - for CCM to get the group away from the new agency and back under their wing, they would have no doubt had to dangle a few appealing carrots.  KARA members have also been buying real estate recently, which suggests that they have disposable income - whatever agreement was made behind closed doors after the group's notorious dispute with DSP was no doubt more in KARA's favour than whatever was happening previously.  You may now also understand why SM Entertainment's ultra-long 13 year slave contracts were such a hot issue in the industry - by the time that 13 years is up, an artist's time in the pop limelight may have been and gone, and perhaps they are not hot property anymore, and once again the power of negotiation is not in their favour.

These are the exceptions.  VERY few k-pop artists would be rich, or even well-off.  K-pop companies are good at giving their idols the appearance of affluence, but it's not reality.  That flashy car you see in the MV?  It's a rental, it goes back in the hire company's garage after the MV shoot is over (and no pries for guessing where the money that pays for the hire fees eventually gets sourced).  Do you really think CL owns a "black-on-black Lamborghini"?

cll

If so, think again (but if she ever does get one I hope she doesn't grip the steering wheel like that - incorrect steering wheel grip on a performance car is way more dangerous that dangling some fucking oranges, you know).  Like any idol has even got time to go cruising around in a vehicle so impractical anyway.  She might get to keep her "Gizibe" bling but that'd be about all, and even that's a maybe.  Even the more flashy clothes are often borrowed and unless you're going the DIY route like T-ara's Hyomin they go back to the warehouse once the MV and TV promotions are over.  Every time you hear about some new MV that came out where crazy six-digit sums were spent on things like set design and clothing, that's all debt that the artist has to pay off.  Those MVs don't look quite so impressive now, do they.

When Block B didn't get paid for over a year, they took their label to court and lost, because they just weren't making any profit after expenses so there simply wasn't anything to pay them.  They wouldn't have been able to afford a cup of coffee, meanwhile their label was still spending megabucks on their promotions up until that point.  This is a normal situation.  is it illegal?  Not if the group agreed to it in the initial contract.  This should also put those "fan gifts" into context.  The reason why some groups get so excited about their gifts is because it's the only actual source of assets that many of them have!  Remember when U-Kiss members tried to get fans to buy them copies of a computer game?  Why wouldn't they just buy the copies themselves?  Perhaps they're typical teenage douchebags, or perhaps they're just fucking broke, and their contract is that shitty that shelling out $50 for a computer game is not something that they can even afford (and they're typical teenage douchebags).


So what about the product?

It might be helpful to talk about the supermarket industry.  Yes, it's GOING OFF ON A TANGENT TIME, folks.  Would it even be a Kpopalypse blog without a twist like this in it?

I knew a person who was a PR representative for a large food company.  Her job was to deal with supermarket chain owners and manage their display of her company's product, making sure that it is placed in premium spaces where people buy more of it (stay with me - this becomes relevant).  There's several tricks that supermarkets use to get people to buy more stuff:

Shopping centre supermarket plan iso flattened

However, how is it decided who gets those premium spaces?  The answer has several terms, such as "cliffing" or "slotting fees" but what it all basically amounts to is shelf space rental - the manufacturer pays the supermarket a fee to allow them to use the shelf space.  How much are these fees?  There's no set figure, because it varies depending on what shelf space you want - obviously shelf space that more customers buy from will be worth more than the little bit right down the bottom nobody notices.  The person I knew said her company spent "thousands", but didn't elaborate specifically.  What she did say, was this: the supermarket chains she dealt with made more money off selling the shelf space to food manufacturers than they made from customers buying the product - a LOT more.

This turns the consumer equation on its head.  Here's what someone would logically assume about a supermarket:

You = the customer
What's on the shelf = the product
Supermarket = the retailer

But really, from the supermarket's point of view, it's more like this:

Supermarket = the retailer
Food manufacturer = the customer
You and the amount of attention you give to the shelf space = the product

Have you ever noticed when a supermarket stopped stocking your favourite item?  Did you go and complain to a staff member and say "hey, I really like Thing A that you stocked, when are you guys going to bring it back?", only to be met with lots of umming and ahhing and "er yeah, um... I dunno, I'll ask management for you about Thing A and we'll see what we can do"... and they seemed really noncommittal about it and nothing really changed and you still wonder why?  You'd think that as a customer, your purchasing power would be important, right?  Well, it's not, and that's because that as far as supermarket management is concerned, you are not the customer.  You're the product, your function is to look at shelves and buy Things, and it's this function as a consumer that is being sold to the real customer - the manufacturers of Things.  Thing A is however no longer stocked because the company that makes it decided they didn't want to pay for the shelf space anymore, or they got outbid by another company who makes Thing B, so that's all you can get for now.  Just wave to the checkout girls and smile because you're just a cog in a machine that isn't really even for you.


Now keeping this example in mind, let's get back to k-pop.

It's no secret that there's no money in selling music to the public anymore, as most people are downloading, either illegally for free, or at best, for a fraction of the price that a full-length album used to cost.  Most western groups make up for the fact that nobody's buying albums by going on the road and making a shitload of money touring (which is why concert ticket prices have skyrocketed in the past 10 years) - but most k-pop groups don't do this either.  So where is the money made?  How can these companies and groups even afford to exist?  Let Bernie Cho of DFSB Kollective give you the answer:


Relevant part at 7:07: "The cold hard reality right now is music is actually no longer the business - if anything, it's become a business card.  If it becomes popular, it leads to other opportunities, that is where they make money."

These other opportunities are commercial films (CFs), endorsements and product placement.  An idol's MV is at heart an advert, but it's not just an advert to you to buy the music.  It's also an advert to people who might like to use the young men and women in these things for advertising and product placement purposes.  The Korean entertainment companies are saying to manufacturers of Things "Look at this group of guys, wouldn't they look nice holding your product?  They have lots of crazy rabid fans itching to buy anything associated with them." - your idol is not even the product, he is living, breathing shelf space, just waiting for a product to be associated with him.

CFs are self-explanatory and idols get paid a ton of money for these.  We've all seen product placement in MVs too, where people are showing using phones and so forth with the brand and sometimes even a specific applet shown clearly to the camera.  If the company is willing to pay a premium some companies will just go "fuck it let's just make it a CF instead and do a song ABOUT the damn phone".


You've also perhaps seen the reverse end of the scale which is stuff like this:

supsup

When a brand shows up incidentally in k-pop, if the person who owns that brand hasn't paid a hefty sum in product placement fees, they blur it out.  This isn't product placement, it's the lack of product placement, it's the entertainment company saying "your advert could go here if you were to pay us".  (This use of the blur in MVs is different to in some TV shows where they blur because it's illegal to use product placement in that context, or has been until recently).  The piss-poor looking retailer in the background sure as hell don't look like they've got the money to pay for their logo to be displayed in a k-pop MV so what you're looking at in the above picture is an empty supermarket shelf.

Endorsements are common too, and they work with crazy fangirls who will buy any old shit as long as their idols are on it.  I simply can't count the amount of people I personally know who have bought "B2ST Instant Noodles".

b2wstn

These have got to taste terrible like all dried instant noodles do but I'm sure there are crazy fangirls out there buying hundreds of these packets so they can "live off B2ST" in an emergency and feel close to their oppars.  Having a "B2ST Noodle" inside them is probably as close as they will ever get to their wet dreams and what's in their favourite fanfics.

Just like in the supermarket situation, the amount of money that companies make selling you the music is positively dwarfed by the amount of money they make in selling idols' marketing abilities to product manufacturers.  So in this context:

You = the customer
K-pop group's songs = the product
Entertainment company = the retailer

Has now become:

Entertainment company = the retailer
Advertisers = the customer
Idols = the shelf space
The amount of attention you give to the idols/shelf = the product

If people don't pay attention to their idols and care about them, then those idols holding the latest mobile phone becomes worthless.  It could just be any random person in that case.  In this way the manipulation of fan insanity is actually the engine that drives the moneymaking side of the industry.  If you've ever seen an idol use something and think "cool - I've got to get one of those", you'll know that this works, and exactly how powerful it is.

chocl

Yes, you are being manipulated (of course), along with the idols.  If you're thinking "well, this is shit" then I guess that's another way you could interpret the lyrics of "Chocolate Love" isn't it.  Everyone sing along now.



Naeun Is A True Latina

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Last year, I started speculating that A Pink's Naeun had to be a Latina because a) her new nose (which she didn't need to get) made her look like she was from Latin America and b) that ass. Now that these pictures have come out, I am now 90% sure that Naeun is of Hispanic origin, or a UCHODA (Upstanding Citizen of Hispanic Origin with Dat Ass).





Unf unf iku iku.

If A Cube ever makes Naeun diet to the point where she loses her ass, well, I'm going to have to travel to South Korea, go to t convenient store, buy a carton of eggs, and stand outside of A Cube as a one-man protest army. In my attempt to show my disdain for what A Cube would have done to Naeun's ass, I would attempt to egg A Cube's building, but end up throwing the eggs on the curb like that one T-ara anti. I wouldn't actually egg the building because I know A Cube would make the A Pink members clean that shit up.

Anyway, enjoy, fap to it, whatever. 

Thanks to Kari who sent these to me through email.



[MV Review] Girl's Day - Something

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WHOO FIRST REVIEW IN AGES + COLLAB WITH CHUCK WHOO



Girl's Day's latest offering is a semi-storyline + dance MV that neither breaks new ground nor manages to put anyone to sleep. The basic premise is your tried and true "girl is sad because guy is a shitter" kind of deal that doesn't really get explored too well, but no one's really here for that shit in the first place.

The storyline, if you could call it that, is extremely bare. The most we ever get is Minah driving around with a camera to take some photos of what I assume is her man cheating on her with some bimbo or going for a massage parlor quickie, but let's be real here. The real strength of Girl's Day MVs have always been their sleek visuals and somewhat interesting choreography, and that hasn't changed since they ditched their aegyo concept.

The outfits and styling is clearly inspired by Park Ji Yoon's Adult Ceremony (which has surprisingly aged fairly well btw)

Okay, this is the white version of the outfit, and you can't really tell, but take my
word for it if you're too lazy to watch Adult Ceremony.
Individually, the ladies have looked outstandingly good in the MV.

YURALIFE FOR LIFE
Some good ol' Sojin for those inclined.
Minah is not to be outdone either.
We all knew there was going to be a certain level of sexiness to the MVs, especially when the teasers suggested we'd get Sojin and Yura in lingerie-esque outfits.

This will always be relevant to a discussion.
We don't get too much of that in the random closeups or the contrived plot bits, though. It's quite the waste of a concept, to be honest but thankfully, the choreography does not disappoint. Although it gets a little lame in places, or downright boring at times, Girl's Day does manage to bust out some pretty interesting moves with the vavavoom you've come to expect/demand.

Okay, the cat slink isn't exactly groundbreaking but no one will take your complaint
seriously with one hand in your lap.
According to the official dance tutorial, this and the previous gif are supposed
to be one whole point dance move called The Cat or whatever.
What a tease.
Also happens to be the second of the three official point dances.
You know how I said there were some stale moves in here?
The feather thing is a nice touch, but lame is still lame. Especially for something
that's supposed to be the last point dance...
This has got to be one of the lamest dance moves for a sexy MV to date.
The song itself is fairly solid, but to my untrained ear, it lacks that solid umph to take it higher than that. Maybe it's just me, but I've come to associate Girl's Day with more upbeat electropoppy dance tracks so this mid-tempo piece is a little lackluster in general for me. Instrumentally, I wish they had done more with the piano backing. There's a bit in one of the verses the piano gets a flair that really stood out to me.

Minah does stand out as putting the whole damn team on her back and singing essentially 70% of the song. I'm not exactly a fan of the breathy falsetto-ish bits that threaten to overwhelm the ear in the bridge either.

TL;DR:
All in all, it's definitely a solid track and not a dud at all, but it'll take some growing on you if you don't initially like it. If anything, watch live performances of this on mute.

+:
  • Choreo
  • Styling
  • YURA
  • it's a grower
-:
  • the falsetto tho
  • it's lacking some kind of umph
  • stale moves in places
I give this MV a solid 3.5 out of 5. It's not bad, but it doesn't wow either.

AKF's Take On The MV/Song:

I decided to split the review into two parts instead of trying to intertwine with what Zaku wrote, hoping that this makes it easier to read and follow along as opposed to how we normally write MV reviews.

Just a little back story here, but I thought Girl's Day had a great thing going for them with Expectation and Don't Forget Me, just to see all of that go by the wayside in Female President. Female President is a great MV, but the song is pretty bad after the one minute mark. So, I didn't have major expectations coming into this MV when it came to the actual song. I was psyched when I saw Sojin's teaser, and the MV didn't disappoint in that regard since the thumbnail of the MV is Sojin's tits. Can't get any better than that.

However, the song...just man. What. The. Fuck? I was digging the instrumental when it started. I find it nice when a group changes up their sound a little bit without completely changing what works for the group. I thought we were going to have a great mid-tempo song...until the girls started singing. It's a total mismatch. It's basically aegyo singing to a sultry instrumental. To explain this further, picture this.

Imagine Boyfriend with a death metal concept. Picking the gayest gays to ever gay in gaypop, and sticking them with a hardcore death metal concept where they sing about ripping your spine out of your asshole and shoving it straight up through your dick. Then they jack you off, so the next time you jizz, you're jizzing out little bone chips that belonged to your spine. Then they take the rest of your spine out through your dick again and put it inside of Shindong's asshole. After he has explosive diarrhea all over your face, shitting out your spine into many separate bones, you are force fed to eat everything that came out of Shindong's ass. You see remnants of corn that he didn't digest, beans, Kibum (the former Suju member who "became an actor" but was actually eaten by Shindong), and your spine. All of this comes from a song that Boyfriend sings as they make you suffer all of this at the same time.

Huge mismatch, right? Well, that explains the instrumental and singing in a (nasty) nutshell.

I like parts of the choreography, but as mentioned by Zaku above, there are some retarded dance moves thrown in. That last gif Zaku posted where it looks like the girls are doing the reverse cowgirl standing up seems to be a major diss at Sojin. She's 27 years old, which I guess would be 72 in Kpop, so Dream Tea probably thought that doing a move like this would be too much on Sojin's arthritic knees.



Nigga, ma knees won't let me go down that far anymore. Fuck you, and fuck me while standing up.

And that is how that awful "sexy" dance move was created. I think that dance move explains the song in a nutshell: it could have been great, but "Something" is missing to make it great.






[MV Review] Dal Shabet - "B.B.B."

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Dal Shabet returned this week with the group's latest single, "B.B.B." In a sharp change from most modern kpop, the song is a synthy dance track. 


Lawl, just kidding. They're all like that.


How does this one compare to the legions before it?



"B.B.B.," which stands for "Big Baby Baby" in case you were wondering, sounds straight-up '80s. If you took Dead or Alive's "Spin Me Round," the Eurythmics' "Sweet Dream," Salt N' Pepa's "Push It," and "Generic Kpop Song #428" and put them in a blender, you'd get Dal Shabet's new song. I'm not saying this is a bad thing. The song is fine if a bit forgettable. Honestly, it's the only other Dal Shabet song I care to listen to after "Supa Dupa Diva" (and I file that one strictly under the guilty pleasures label).




As far as the video goes, I'm torn. It's like 35 percent artsy piece with word overlays and campy wigs, 35 percent bland in-a-box kpop video, and the rest closeups of Serri. I love the overlays. I tolerate the bland backdrops. But I can't deal with that much Serri. 


I'm sorry, but your excruciating little face is too much to handle. 




As far as the appropriateness of the song and concept for the group, "B.B.B." fits Dal Shabet pretty well. It might have worked slightly better for Nine Muses as its concept overlaps considerably with "Wild" and Nine Muses' overall sound, but it works nonetheless. The stylings in the video fit the individual members great. The girls are dressed in feminine yet mature outfits with pops of color and glitter here and there. It's flattering and appropriate. Basically the opposite of the look the girls had to sport for "Be Ambitious":


I'm still mortified for them.


Sparkle eyebrows and all, "B.B.B." showcases a better look.


BOTTOM LINE: "B.B.B." is one of Dal Shabet's better songs, though nothing to foam at the mouth about.



Stupid Things Fangirls Utter 44

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This week's photo comes from an anonymous asker from my Ask.fm:



Thank you for your submission!

~*~*~

WHAT

THE

ACTUAL

FUCK

ARE

YOU

DOING!?!?!?!


Are you for real, girl (assuming it is a female EXOtic)?! Can you imagine the clean up after that? Gross. Her parents must have been so proud when they discovered that. Hope it doesn't scar because damn. That would be hard to explain to your grandchildren. You know what? Better yet - don't procreate. Although, I can only fathom what you would do to your body if EXO ever broke up.

My gosh, woman. Get help. This is ridiculous.


If anyone has submissions for future Stupid Things Fangirls Utter, please send them to zomg.oppa.sareanghae@gmail.com, tweet them to @akf_shinbi, ask them at ask.fm/akfshinbi, or leave them in the comment section below. Remember your rights on this site: anything you say or do here can and probably will be used against you. Thank you, FISHies!

BESTie is the Best for Men's Health Magazine

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Experts agree that if you look at hot chicks every day, the erections that you get can be beneficial to your health since your heart has to work that much more. There, I'm doing my part to make the world a bit healthier.










[AYSLT] Every Single Day

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It's been a while since there has been a "Nugu You Should Listen To" article on here, but I find that name to be misused for these articles, because to fans of the genres that these artists belong to, most of the artists we have featured aren't nugus. So I changed it to [Artists You Should Listen To] and I'll probably continue to do this feature in the future since Zaku and Shinbi abandoned it, and I'll most likely throw in some Japanese and Taiwanese artists in there from time to time.



Every Single Day is an indie band formed back in 1997. They have released some albums, but their biggest exposure to international fans may be through drama OSTs. In the currently airing Miss Korea, which stars the amazingly hot Lee Yeon Hee and 'The Voice' Lee Sun Kyun, Every Single Day has a few tracks in the OST.




Aside from Miss Korea, Every Single Day has had their songs in Pasta, My Princess, Golden Time, I Hear Your Voice, and many more. I really enjoy it when dramas employ an indie rock score and/or throw some hip-hop songs in, because frankly, too many Korean dramas still rely on a million ballads to fill up their OSTs, and sure, while some sound good, most sound way too similar to each other.


I can always find a good excuse to post a Lee Yeon Hee gif. Thanks a lot to comekpop.

Hwayoung is tired of your shit


Younha - Not There

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Last month, Younha graced us all with her latest mini album, and I recently got around to listening to it since she made her comeback during my finals week, so I forgot about until someone on my ask.fm brought it up again.



I really, really like this song in both versions. The MV version here is the version without the rap segments by the Eluphant members, and the album version contains the raps by Eluphant. She has performed both versions live, and I find both of them to be jjangbak.

This isn't a proper MV review because there really isn't anything to review in the MV, so it would be forcing jokes as if you were watching Modern Family.

Here's the album version.




Props to Younha for letting her vocals mesh with the instrumental instead of trying to overpower it. That's why I can listen to Younha all day and Hyorin for 15 seconds.

Rainbow Blaxx 19+ Teaser

My life as a soshi manager part 3: The one where Yuri trashes a hotel room

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I woke up this morning feeling a bit under the weather, maybe I'm getting sick? I figured no one would have any pity for me since the girls have to work all the time when they don't feel good. Oh well, that's neither here nor there. As I walked past Miss Han Jiwon's desk she reminded me to bring my cellphone and sunglasses... So, some "thing" that apparently happened before wouldn't happen again. I could remember what this thing was, but I just said, "sure" and tried to remember where I left that stuff. Why does everything here always manage to get lost and end up in the strangest places? I figured I'd check the changing room at the academy first.


Strangely enough my cellphone was actually in my office by my computer! Talk about luck. The sunglasses were no where to be soon though...


I had checked everywhere I could possible think of before ending up in the lounge. I had barely set foot inside when Kyuhyun grabbed me by the shoulder and pulled me aside. Running into Kyuhyun was beginning to happen with some horrible regularity. Leeteuk was there too but just creepily watched us the whole time without saying anything.


Kyuhyun asked me some rather strange questions about SNSD. Things like what their fanclub was was originally going to be called, a question about an upcoming duet with Taeyeon, and then something about their diets. Whatever I thought, he's probably just curious about his unnies. I answered his questions as best as I could and when he was finished he made me promise not to tell anyone that he asked me about them. He also gave me a file that had information about the password for the girls' dorm. Why Kyuhyun of all people had this information is a real mystery. I made a mental note to ask Mr. Kim about this because clearly the security around here is still a problem. I thanked Kyuhyun for the file before leaving. I felt his cold stare behind my back as I left.


Now that I had all of the information I could finally get into the dorm... Did Mr. Kim intentionally set this up to test my skills or something?


As I finally got through the door to the dorm I thought that maybe this would finally all be worth it. I mean here I was a guy with access to the Girl's Generation dorms! Most guys would kill for that opportunity! But alas it was not to be. I wandered into the kitchen for something to drink. I opened the fridge nearly hitting Seohyun in the face with the door. I apologized profusely and introduced myself. What do you know? Someone else lost some shit and I had to go find it. Such is the life of a Soshi manager.


I said goodbye to Seohyun and was about to leave when I came across Hyoyeon in the living room. She said she'd been just standing around for an hour or so. What do you know? Hyoyeon being useless, I thought. Of course I didn't say that but my less than enthusiastic attitude may have given something away. I politely excused myself so I could go find Yuri's things.

Only three days on the job and already I was getting burnt out.



I headed upstairs to deal with Yuri's "crisis". The room was a wreck, figures I thought. Well it's my job to find her shit and find her shit is what I shall do! (I don't know why the image is darker)


It took about an hour of digging through the room including literally hundreds of pairs of shoes and panties (not complaining about that) but I finally managed to find all her shit. Da fuq, I mean seriously who misplaces a cell phone inside a pillow case. Exhausted, I turned to go get the car when the dumb hoe asks for ANOTHER favor!? Bish please, I need a 2 litre of beer after this shit. I gritted my teeth and said sure, however. I don't want to get fired before I get one paycheck after all.


I'm sure you will. I'm sure you'll also lose it under a bridge and I'll have to go find it, too.


We finally made it through traffic to the mall. The girls all ran off as soon as we got there. I reminded them that we were on a tight schedule and that they had to meet me back here in ONE hour. Hyoyeon promised me she would let the others know. I really hoped they would keep their word since I wasn't even sure if I was allowed to let them do this. I couldn't believe the fate of my career rested in the hands of Hyoyeon.


One hour passed and surprise, surprise the girls were no where to be seen. I stood at the edge of a balcony in the mall contemplating whether or not to jump when I thought I saw one of the girls on the other side. I waved my arms frantically pointing at my watch, trying to get her attention to no avail. For fucks sake I thought as I took off running as fast as I could.


T... That's... Great I said trying to catch my breath. I might have coughed up some blood too. I really need to get in shape. I noticed Seohyun seemed a bit distraught...


Aww. That's Seobaby, ever the mature adult. She acts so much older than her age. I told Hyoyeon that I agreed with her. It's really such a waste to spend so much at convenience stores and that food is so unhealthy.


Well, sorry Hyoyeon. Sorry I didn't know about your convenience store fetish. I've only been here three days after all. Fuckin' bish...


After that bit of awkwardness I managed to finally get all the girls in the car and we arrived at MBC.


The girls went off to get prepared when out of the blue Key came up to me. Apparently me having a minute to relax after that mall fiasco was obvious as Key seemed like he, too wanted something from me. Well, it turns out my reputation of winning guessing and trivia games and other bullshit like that preceded me as now HE wanted to challenge me. I was just about to turn down his stupid request when...


I facepalmed mentally. Thanks a lot you stupid Jung sister. I reluctantly agreed to Key's challenge while he looked at me with that stupid smirk on his face.


Of course I won and for some reason Jessica felt like getting all emotional on me.


Yeah, yeah. I knew how everyone called her "Ice Princess". I listened quietly while she went on about how no one understands her. I guess this was a new side of Sicca I had never seen before, whatever it was I could feel myself liking her a lot more, that or her shirt really made her boobs look nice. Whatever it was I liked what I felt.

The rest of the day was pretty uneventful. After MBC I drove the girls home and had several drinks that night.

BRAZZERS

Puff Kuo, Heechul's WGM Global Wife, Releases Solo MV

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Dream Girls recently released an album, and the each of the members had a solo song. This is Puff's MV, and she's just too cute.

On a related note, Puff and Heechul are going to be on WGM Global together. I don't know what crime Puff committed, but I'm ready for the ELFs to talk shit about her all day every day now.

Gary Makes An Awesome Solo Debut

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Gary just shows off how awesome he is with his new MVs for his solo album.







I don't care enough to comment on all of the people whining about how sexually degrading "Shower Later" is. These girls chose to be in the mother fucking music video, so they're fine with people oggling at their tits for money. Plus, I would rather look at above-mentioned tits than to argue with these faux feminists anyway.

[MV Review] The SeeYa - More and More

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This review is mainly for Nymston, myself, and the other three The SeeYa fans out there. Maybe one more person will become a fan after this review, but let's get on with it. While there is a lack of Song Minkyung in the MV, the Cyclops Overlord makes up for it, and for those of you who watched Answer Me 1994, Haitai is here.



The song is alright, but it isn't as good as The SeeYa's past songs. I think it mainly has to do with this being the least interesting instrumental in any of their songs, but collaborating with that male vocalist didn't help any. I think the tempo should have been sped up just a little bit and for there to be less breaks in the song during the MV. It ruined any momentum the song was building up.

However, what's more interesting is the music video.

Haitai and Jiyeon have been dating for a while, but Jiyeon is sick because she hasn't licked Eunjung's pussy in such a long time. What was unknown to Jiyeon was that Eunjung's pussy was her life force, so dating a man and getting the D wasn't helping her any.

Jiyeon gets hospitalized and both Jiyeon and Haitai know that Jiyeon doesn't have long to live. Haitai tried getting in contact with Eunjung for a threesome to see if that would reverse the progression of Jiyeon's illness, but Eunjung says no to the D.

Haitai takes Jiyeon to a carousel for their last date. Everything was going fine, but as they're sitting down, Jiyeon leans on his shoulder while they're talking. Haitai was mentioning how awesome a threesome with Eunjung would have been, but lamented the fact that Eunjung had to be a mega bitch and turn it down. Jiyeon soon dies, and Haitai keeps talking on, asking Jiyeon to marry him so that they could stay together forever.

Jiyeon departs for heaven, as she just can't live her whole life without Eunjung's pussy.

Credits for this photoshopped pic: Here



Sunny's Boobs

T-ara N4's American Album, featuring Chris Brown, announced!

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This is going to be one bubbling hot mess.


So, erm, some guy named Damuer H. Leffridge who is a managing partner at Popular Entertainment Group (no, seriously that's the name of the company) and represents T-ara N4, 5Dolls and SPEED( so I'm pretty sure this all legit),  just dropped the bomb about TN4 making an official US debut.

From the tweets that I posted above it's pretty obvious that, that information isn't the worth of it. T-ara will be collaborating with Chris Brown, Ray J, Wiz Khalifa and many other ratchet acts. The name of the album is also equally as ratchet as it has been entitled "Miss Understood".

This gif says it all.

I don't know what the fuck KKS is thinking tbh because this debut is going to be one mother fucking travesty. T-ara N4 already looked ghetto enough when they flew over to America to answer Chris Brown's "love call" (coughs). I mean, do I really need to remind you of this?

#Ratchet

Now, they're going to emphasise this ruffian theme that they're going with, by having a collab with several known hoodrats.

Let me state all the reasons why these guys really are famous:

  • Chris Brown: beating up Rihanna (and others).
  • Ray J: singing a song that brags about taking Kim K's virginity, and who is less popular than his sex tape.
  • Wiz Khalifa: going out with some model called Amber Rose and tweeting about his sexual fantasies with her in the most vivid manner ever.
I'm honestly very intrigued to hear what T-ara N4's got to offer with this American debut considering that none of them are even remotely fluent in the English language, so unless they are planning to do "rap" in Korean with Chris Brown whining all over a song. I'm hoping they shove Dani in the sub-unit because I don't see how this is going to work. 
I'm also curious to know who is going to be taking creative control of the album. After all, it was Chris that brought TN4 to America - purely for the music, of course due to feeling a "special connection" with the song (ahem). Obviously, he's renowned for his musical talent and originality, therefore he would probably want to contribute to the compositional aspect to the song. Of course, we can't forget Ray J - a lyrical genius - who will probably have something fabulous in store for the girls (I hit it, I hit it, I hi-i-i-it first~).

Oh! And if that wasn't enough, TN4 will also going to be touring in the U.S!



Chuck, I think now is your best chance to get to pee in Eunjung or Jiyeon's buttholes.


Stupid Things Fangirls Utter 45

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This week's photo comes from an anonymous asker from my ask.fm:



Thank you for your submission!

~*~*~



Woah, girl. Might want to loosen your grip a little.

I don't know. Out of all the sexy descriptions you could have used, using a childrens' drink just doesn't really sound like a turn on. But maybe I am just the weird one.

But, being an Asian man, his phallus probably could be as skinny as that straw.

Speaking of Caprisuns:


Ughh. He knows my struggle.


If anyone has submissions for future Stupid Things Fangirls Utter, please send them to zomg.oppa.sareanghae@gmail.com, tweet them to @akf_shinbi, ask them at ask.fm/akfshinbi, or leave them in the comment section below. Remember your rights on this site: anything you say or do here can and probably will be used against you. Thank you, FISHies!

Seungyeon To Be In New SBS Plus Drama

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Not content to let Nicole and Jiyoung ruin her career, Seungyeon isn't letting those UCAADs drag her down. On the other hand, she has been cast in a new series. Well, the cognitive dissonance within me is super strong right now. Seungyeon was always a close second-favorite of mine in Kara, and now with Nicole gone, Seungyeon is on top for me now. But....I am one of her fans that doesn't want her to ever act again...or at least until she improves a lot...which I guess would require her to act in dramas a lot...which means...I don't fucking know. Fuck.



It's not like you UCAADs can read this anyway, but here.

Some Korean netizens are mortified over this news. They're acting like they have to watch it, and some of them will probably be masochistic enough to watch it just because they dislike Seungyeon. This reminds me of The Walking Dead. My dad is a huge fan of the show and he reads online comments from time to time and he has told me that a good chunk of the people that watch TWD really hate the show, but they keep watching just so that they can nitpick about it. That sounds retarded to me, because I would rather spend time watching a show, you know, that I actually liked.

mayl****: ??? Don't they know [anything] from the company that produced Jang Ok Jung?
sunn****: Those who have watched Jang Ok Jung know. No, even if they hadn't watched Jang Ok Jung, they would know. Her annoying fucking voice and her fucking face. [Not to sure about this line] The gap between her and the actors she appears with will widen/The actors she appears with will make her look like shit.
kims****: If it's a modern drama, she'll be able to do it better than a historical drama, right?
inou****: I won't be watching it. ~~~ㅠ.ㅠ What do I do? [This drama is based off of] my favorite webtoon!
tjda****: Definitely.won't.watch. She really fucking sucks at acting, and I was really surprised after seeing Jang Ok Jung. [발연기 literally means 'foot acting', which means they sucking fuck, fucking suck, and fucking blow at acting.]

So there you go. Part of me doesn't want to watch this, another part of me does, and the other part of me just wants Seungyeon to lick my ice cream cone.



Cao Ni Ma! Song Of The Grass Mud Horse

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It's been too hot where I live to write blogs.  The other day Adelaide became the official hottest capital city in the world - fuck that shit.  It's cooling down though so I'll bring you something with words in it over the next few days.  In the meantime, here's a completely thoughtless blog post.  Let's sing along:


Bonus hot Sulli pics after the jump.


alpaca teddy
fx_main

alca
Sulli-f-x-

alcaeat
sulli-wide1

alcagrass
fx6d8

alcagroup
F(x)  (2)

alcaguy
sullifff

Confused?  Read here.

sulli143cnm


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